Your Celebrity Cannabis Brand Doesn't Mean S#!%, Consumers Shun Celebrity Marijuana Items Says New Data

Check out this post on LinkedIn by Curt Dalton (CEO at Evergreen Buzz (Cannabis.Net)'s

If you are a regular follower of Cannabis.net you know we beat the drum continuously on how branding and marketing is relatively useless in cannabis, with a few exceptions here and there. The general idea is that consumer surveys, all the way back to when Canada legalized marijuana at the Federal leve,l show that consumers of cannabis care about three things. How did the product work and did you get the desired effect, how much did that product cost, and how far did you have to go to get that product. The color of your package and the font of your print is irrelevant to any post-purchase cannabis survey.

Now comes an update from Bloomberg entitled, “Celebrity Star Power Has So Far Had Limited Impact on Cannabis”. Guest writer Kevin Simauchi looks at how celebrities such as Martha Steward and Mike Tyson have dipped their toes into cannabis and CBD marketing.

https://www.linkedin.com/pulse/your-celebrity-cannabis-brand-doesnt-mean-consumers-shun-curt-dalton/